Press Releases
Well organised and successfully realised: SIKORA at the “Wire Southeast Asia 2007“
The first ever trade fair Wire Southeast Asia 2007 in Bangkok, from 16th to 18th October 2007 was well received by the visitors. The trade fair attracted 7,038 trade visitors from more than 60 countries. 33 per cent of the visitors came from overseas with a significant number from China, India, Malaysia, Singapore, Vietnam, Indonesia, Korea and the Middle East. Numerous international machine and measuring equipment manufacturers from the wire and cable sector joined the show as customers or exhibitors. SIKORA AG joined the region’s platform for the wire and cable industries with a booth to show customers its innovative and revolutionary measuring and control devices.
The SIKORA booth at the WIRE Southeast Asia
The atmosphere at the BITEC exhibition center was extremely busy and exciting. One reason is the current positive economic situation in Southeast Asia. The economic upswing motivates many customers to make concrete investments in this sector. This trend follows firm intentions of large companies to invest in completely new production lines. So the Wire Southeast Asia was timely with Thailand’s aspiration to be “The Hub of Asia” as Khun Chakramon Phasukavanich , Secretary of Thailand’s Ministry of Industry asserted at the opening of the fair. Another reason for the success of the inauguration of the trade fair was the excellent organisation and smooth performance of the fair on the part of the organisers that contributed to the active and pleasing atmosphere.
The high number of visitors on the SIKORA booth on the first two days was extraordinary. ”in peak hours the trade show visitors seemed to push their way onto our booth”, said Harry Prunk, chairman of SIKORA AG. In many interesting and professional customer conversations a panel of four SIKORA experts informed their customers about the wide range of innovative measuring and control devices. “In my opinion the show was effective. It provided a lot of connections and allowed for many opportunities to network and establishes sales leads”, explains Prunk further. The main attractions on the SIKORA booth were X-RAY 2000 as well as the LASER Series 2000 and the new X-RAY 8000 NXT. Actually, a contract for the X-ray measuring system of the new generation was signed during the fair. Moreover, the new eccentricity and diameter measuring device CENTERVIEW 8000 sparked interest as well as the graphic display of single eccentricity values as a cloud diagram on the processor system ECOCONTROL 2000.
All the serious and qualified discussions of the SIKORA representatives with existing and new customers on site are a clear sign for the trust customers worldwide put in SIKORA technology and service. Thailand is a market that offers great potentials for the future. SIKORA’s objective in participating at Wire Southeast Asia to create more awareness of its products, brand name and image was successfully reached. As a consequence of this positive conclusion SIKORA will presumably return to the next Wire Southeast Asia in 2009.
