Press Releases

"SIKORA shows face"

SIKORA starts new advertisement campaign in January 2009

Bremen, January 5, 2009 - In January 2009 SIKORA AG releases their new advertisement campaign, an innovative brand image. In cooperation with the agency for brand communication ”red pepper” SIKORA has developed an advertisement campaign with expressive pictures and an exceptional picture style.

For more than 30 years the Bremen-based technology venture stood for innovation, brand awareness and cost reduction in the segment of measuring and control technology. These brand values are the theme of the new campaign. The ad message communicates the added value, which SIKORA offers with its products: More quality, more productivity and more cost savings for production lines.

The main element of the campaign under the motto “SIKORA shows face” is an advertisement tag line, which is unique for the medium-sized company. SIKORA employees from different fields of work talk about product features and customer benefit. “The campaign expresses our strategic approach of an integrated communication. It personally addresses our customers and simultaneously conveys information about our products. With the advertisement message we turn our company philosophy into a picture. Our employees clearly stand by SIKORA products, which they communicate,“ explains Katja Beyer, Corporate Communications SIKORA AG.

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